Guns and ammo are not the only markets enjoying high sales increases so far in 2021. Bible sales are soaring.
Book publishers first noted strong demand in April 2020 when the China Virus pandemic lockdowns and curfews began.
“We believe this is no accident, as people often go to the Bible as a source of hope in times of crisis and uncertainty,” LifeWay Christian Resources CEO Ben Mandrell noted. “People draw hope from Scripture because in it they see a God who is with us during our suffering.”
Alabaster Co., another religious book seller who markets to younger adults, reported a sales increase of 143 percent in 2020 compared to the previous year.
Tyndale reported almost a 50 percent improvement gain in Bible sales in 2020 compared to 2019. The beginning of 2021 continues to see high sales. The company is also experiencing increase in sales for their Life Application Study Bible and Immerse Bible for study groups.
LifeWay Christian Resources, one of the world’s largest providers of Christian resources based in Tennessee first noted especially higher sales trends in April through July 2020. Christmas sales broke records and 2021 New Year resolutions exceeded 2020.
Evangelical Christian Publishers Association compared Bible sales in 2020 to 2011. The numbers in parentheses below represent the rankings in 2011. Note that some Bibles may be paraphrases rather than translations.
Rankings in 2020 (numbers in parentheses are 2011 rankings)
- New International Version (NIV) (1)
- King James Version (KJV) (2)
- New Living Translation (NLT) (4)
- English Standard Version (ESV) (5)
- New King James Version (NKJV) (3)
- Christian Standard Bible (CSB) (6)
- Reina Valera (RV) (not ranked)
- New International Reader’s Version (NIrV) (9)
- The Message (Message) (8)
- New American Standard Bible (NASB) (7)
- TNIV was discontinued in 2011. It was ranked 10 that year.
- The NLT is considered by some as “the quiet Bible.” The translation continues to gain readers without as much attention as other translations. It is now #3 in the rankings.
- The RV is a Spanish translation.
“It’s no surprise when people are in trouble [or] when they feel anxiety and when they feel uncertain about their lives, what do they do? They start looking for hope,” Mandrell explained. “They start looking for help.And in a time where local churches are struggling to gather, people are more interested in reading the Bible right now and having quality time with God alone and so they’re reading scripture more.”
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Raised in San Antonio, Jack Dennis’ early experiences were as a newspaper reporter and private investigator. With a Texas State University bachelor’s degree, Jack studied journalism, education and psychology. He was the founding vice-president of Sigma Delta Chi, the Association of Professional Journalists at the University. Jack has received numerous awards, including Investigative Reporter of the Year from Rocky Mountain Press Association, David Ashworth Community Award, and Leadership in Management.
Some of the people and groups Jack has interviewed include:
Elvis Presley, Merle Haggard, George Jones, Willie Nelson, B.B. King, George Strait, Roy Orbison, Justin Timberlake, Steven Tyler, Freddie Mercury, Kenny Rogers, Kenny Loggins, Jackson Browne, Steve Wariner, Tanya Tucker, Scotty Moore, Fats Domino, Patty Page, Tommy Roe, Emmy Lou Harris, Johnny Rivers, Charly McClain, Kinky Friedman, John McFee, Guy Allison & Patrick Simmons (Doobie Brothers) , Randy Bachman (BTO), Jim Messina, Todd Rundgren, Alvin Lee, Gary Puckett, The Ventures, Freddy Cannon, Augie Meyer, Christopher Cross, Whiskey Myers, Sha Na Na (John “Bowzer” Baumann), Flash Cadillac, Jerry Scheff, John Wilkinson, Darrell McCall, and more.
Politicians & News
George W. Bush, Bill Clinton, Jimmy Carter, Lady Bird Johnson, Greg Abbott, Rudolph Giuliani, Larry King, Jack Anderson, Tom Bradley, Connie Mack, and more.
Clint Eastwood, Mike Myers, Taylor Lautner, Cameron Diaz, Jerry Lewis, Eddie Murphy, Antonio Banderas, Julie Andrews, Selena Gomez, Tippi Hedren, James Earl Jones, James Woods, Jim Nabors, Martha Raye, Rosalind Russell, June Lockhart, John Cleese, Eric Idle, Howie Mandel, Meg Ryan, Cheri Oteri, Amy Poehler, Maya Rudolph, James Drury, Melanie Griffith, Nathan Lane, Alan Thicke, Lou Diamond Phillips, Clint Howard, Tony Sirico, Cesar Romero, Michael Berryman, Tracy Scoggins, William Windom, Warren Stevens and more.
Buzz Aldrin, Alan Bean, Wally Schirra, Dave Scott, Gene Cernan, Walt Cunningham, Scott Carpenter, Gene Kranz (NASA Flight Director), Ed Mitchell, Richard Gordon, Bruce McCandless, Vanentina Treshkova (first woman in space, Russia), Alex Leonov (first man to walk in space, Russian), Al Worden, Dee O’Hara (nurse to astronauts) and more.
Sports: Joe Torre, Roger Staubach, Bob Hayes, Billie Jean King, Manuela Maleeva, Drew Pearson, Bob Lilly, Tim Duncan, David Robinson, George Gervin, Tony Parker, Shannon Miller, Cathy Rigby, Bruce Bowen, Wade Boggs, Fernando Valenzuela, Bernie Kosar, Dale Murphy, Jim Abbott, Dick Bartell, Mike Schmidt, Dan Pastorini and more.
May Pang, Bob Eubanks, Vernon Presley, Vester Presley, Charlie Hodge, Joe Esposito, Rick Stanley (Elvis’ step-brother, Harold Lloyd (Elvis’ first cousin), Doyle Brunson, Kara Peller, Hank Meijer, Norman Brinkler, Stanley Marcus, Jerry King, Mac King, Nathan Burton, Zach Anner, Louie Anderson, Owen Benjamin, Steve Byrne and more.
As head of Facilities for a major retailer (H-E-B Food/Drugs) for 20 years, Jack co-founded Professional Retail Store Maintenance Association (PRSM) and was elected President to establish PRSM magazine. Jack is a writer, speaker, golf-concierge and happiness coach. He has researched and studied happiness for over 40 years.
Jack was a prolific writer for Examiner.com, with over 1,900 articles written in six years. His articles and stories have appeared in AXS Entertainment, The ROWDY Country Music, Memphis Flash, and numerous magazines.
He is author of “Miracles of Justice,” a true courtroom drama novel about social injustice and miracles.