Universal Studios Theme Park in Texas to be a Reality

What was once a sprawling ranch North of Dallas, in the city of Frisco, will be a new 97-acre Universal Theme Park in coming years.

The land being sold for the Frisco theme park is part of a 2,500-acre-plus project under construction that will have over 10,000 homes.

H-E-B Food-Drugs has also recently announced the construction of a second Frisco store to meet the demands of this fast growing area.

Recently, the headquarters of the PGA of America and two championship golf courses, opened just ahead of Omni’s new $520 million hotel and resort, which opens Spring 2023.

Mark Woodbury, chairman and CEO of Universal Parks & Resorts, announced this week that the Frisco resort will include a 300-room hotel and be a one- to two-day experience for its guests.

“We think it represents a Universal park unlike any other in the world, and we’re wildly excited about the potential of bringing that here,” Woodbury said. “With the help of the mayor and the city and with the community, it’s our dream to see this come forward, and we look forward to the opportunity of sharing opening day with all of you.”

Page Thompson, president of New Ventures for Universal Parks & Resorts, said the park will have family friendly attractions and “interactive playful and shows.”

The Frisco theme park will be a smaller version of Universal Studios’ parks in Orlando and Los Angeles.

“That gives us plenty of room to build a park, this themed hotel featuring Universal characters, parking areas, and still have lots of room for a really lush landscape buffer, as well as lots of space for a thoughtful exit and entrance plan,” Thompson said. “It’s a scale appropriate for our young family audience and even though it may be smaller in terms of acreage than our other parks, the quality of it will be worthy of the Universal name.”

Universal, which is a unit of Comcast NBCUniversal, operates five theme parks and resorts around the world, nine hotels and 10,000 hotel rooms, Woodbury said.

“We’re known for creating one-of-a-kind, innovative, interactive experiences for the whole family,” Woodbury said. “We’re also known for being a company that really treasures its involvement in the communities in which it participates and operates.”

“It’s a tremendous place to grow opportunity, to create jobs, to create opportunities for people,” he added. “That’s what we hope to do in Frisco.”

A construction timeline or an expected opening date has not been announced as Universal still has to get certain approvals to move the project forward.

Frisco Mayor Jeff Cheney said at the announcement that Universal Studio’s executives searched the world before selecting the site in North Texas.

“They were looking not just any place in the country, but some place in the world, to launch this, whether it’s going to be in the United States or another country, and they decided that North Texas may be a good fit,” Cheney said.

“Frisco is known for being family friendly,” he said. “It’s known for being innovative, being first and leaders in everything. We’ve been named the No. 1 place to raise a family, the No. 1 place to raise an athlete, to host a business, and the No. 1 place in America to live, and here in Frisco, we play to win.”

🔹The park will include four or five different themed lands, and one of the next steps for Universal will be to select which themes to feature in Frisco, Cheney said.

🔹When Universal Parks & Resorts, the theme park unit of NBCUniversal opens in Frisco, it will be its sixth property, and smallest.

🔹The theme park company owns Universal Studios Hollywood, Universal Orlando Resort, Universal Beijing, Universal Studios Japan and Universal Studios Singapore.

🔹The Frisco park concept will be about one-quarter the size of traditional resorts in Los Angeles and Orlando with an adjacent hotel.

🔹With an aim at younger audiences, the park will feature family-friendly rides, character meet-and-greets, and food and merchandise options.

🔹Guests will likely see characters tied to a wide range of Universal shows and films, including “Despicable Me,” “Shrek” and more.

“Frisco is one of the fastest growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family,” said Frisco Mayor Jeff Cheney. “This new Universal concept will continue to enhance our tax base, expand employment opportunities and bring even more fun to Frisco benefiting our residents, businesses, and visitors.”

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5 comments

    • Oh my. I had not been up that way since 2006 visiting Central Market stores for HEB. Also scouted potential real estate properties. Then we (on vacation and retired) passed through DFW in 2020. I was shocked how much Southlake, Plano, McKinney, & Frisco grew. I can’t imagine what it’s like up your way. It reminds me of areas North & West of Austin that I do not recognize anymore. Beautiful acreage replaced by asphalt, concrete, housing & business.

      Liked by 1 person

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