Texans Jack & Dodie

Why Did it Take This to Force Kellogg’s to Finally Agree to Remove Toxic Dyes From Their Cereals?

Following a months-long investigation and ongoing negotiations, Texas Attorney General Ken Paxton has successfully ensured that WK Kellogg Co. (“Kellogg’s”) will permanently remove toxic dyes from its cereals.

Attorney General Paxton and Kellogg’s have now signed a historic Assurance of Voluntary Compliance (“AVC”). This certifies that the company is legally agreeing to remove artificial food colorings from its cereals. They will complete this by the end of 2027.

This historic legal agreement with a major food company marks an important achievement. It is a significant step in eliminating toxic dyes from foods. This agreement seeks to protect the health of all Americans.

While other companies have verbally committed to removing food dyes, Kellogg’s is the first to officially sign a legally binding agreement confirming that it will remove food colorings.

“Following months of investigating and negotiating, I’m proud to officially say Kellogg’s will stop putting these unhealthy ingredients in its cereals,” said Attorney General Paxton. “The signed AVC demonstrates that Kellogg’s is committed to keeping this pledge, and I commend the company for doing the right thing. I encourage other food manufacturers to sign similar agreements to demonstrate their commitment to helping Americans live healthier lives.”

Paxton had issued a Civil Investigative Demand (“CID”) to Kellogg’s in February of this year. He then formally announced the investigation in April.

The investigation started because Kellogg’s claimed it would remove petroleum-based food colorings in the United States. However, they did not follow through.

Instead, it eliminated toxic ingredients in Canada and Europe. Meanwhile, it continued to put different types of blue, red, and yellow dyes in American cereals.
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12 comments

  1. It’s surprising that synthetic dyes have been used in our processed foods for well over a hundred years. Red Velvet boxed cake mixes probably contain enough synthetic red dye you can probably add water and paint your house with it. 🙂

    Liked by 3 people

    Reply

    • The more I learn, it’s a wonder I still exist. I have never been too big on sweets, but in elementary school, when I occasionally brought a lunchbox, there would usually be Hostess ‘Snowballs’ (chocolate cake covered with coconut sprinkled pink marshmallow topping shell). Ewww. I haven’t had one in decades & all of the sudden I’m craving one…or two.

      Liked by 2 people

      Reply

  2. I remember growing up on this stuff back in the 1970’s. All those kiddy adds by Tony Tiger, Snap, Krackle, Pop, Lucky Charms elf, etc. All the while these same companies targetted bacon and eggs for breakfast was toxic filled with colesterol, and any other dangerous paid findings to scare the general public into this new breakfast awaking.

    Well Karma comes a calling. They can remove all the dyes all they want. It’s still ultra processed garbage.

    Liked by 4 people

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