| Following a months-long investigation and ongoing negotiations, Texas Attorney General Ken Paxton has successfully ensured that WK Kellogg Co. (“Kellogg’s”) will permanently remove toxic dyes from its cereals. Attorney General Paxton and Kellogg’s have now signed a historic Assurance of Voluntary Compliance (“AVC”). This certifies that the company is legally agreeing to remove artificial food colorings from its cereals. They will complete this by the end of 2027. This historic legal agreement with a major food company marks an important achievement. It is a significant step in eliminating toxic dyes from foods. This agreement seeks to protect the health of all Americans. While other companies have verbally committed to removing food dyes, Kellogg’s is the first to officially sign a legally binding agreement confirming that it will remove food colorings. “Following months of investigating and negotiating, I’m proud to officially say Kellogg’s will stop putting these unhealthy ingredients in its cereals,” said Attorney General Paxton. “The signed AVC demonstrates that Kellogg’s is committed to keeping this pledge, and I commend the company for doing the right thing. I encourage other food manufacturers to sign similar agreements to demonstrate their commitment to helping Americans live healthier lives.” Paxton had issued a Civil Investigative Demand (“CID”) to Kellogg’s in February of this year. He then formally announced the investigation in April. The investigation started because Kellogg’s claimed it would remove petroleum-based food colorings in the United States. However, they did not follow through. Instead, it eliminated toxic ingredients in Canada and Europe. Meanwhile, it continued to put different types of blue, red, and yellow dyes in American cereals. |
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By award-winning Texas author Cynthia Leal Massey.
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It’s surprising that synthetic dyes have been used in our processed foods for well over a hundred years. Red Velvet boxed cake mixes probably contain enough synthetic red dye you can probably add water and paint your house with it. 🙂
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The more I learn, it’s a wonder I still exist. I have never been too big on sweets, but in elementary school, when I occasionally brought a lunchbox, there would usually be Hostess ‘Snowballs’ (chocolate cake covered with coconut sprinkled pink marshmallow topping shell). Ewww. I haven’t had one in decades & all of the sudden I’m craving one…or two.
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I also routinely got a Hostess Snowball in my lunch box-usually the pink one and not the white one. Little did I know the dyes made me believe it was yummier. I’d peel off that pink marshmallow layer and fill my mouth with it. 😋
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It’s true, we’ve been poisoning ourselves since we could eat solid food, and now I’m wondering what they put in Gerber. Egad! Anything Hostess was something I would gorge on; wouldja look at that: proof I wasn’t as immune to advertising as I thought. Ha!
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Haha! When I was born, the hospital gave my mother a recipe for the formula to feed me. It was evaporated milk with corn syrup! How do I even have a brain?
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Oh gosh, I have fed children I was nanny to with that very same recipe. Their mother was from North Carolina; I don’t know if that just became a survival staple down there in the depression maybe? I’ve never heard of it up here. But the boys grew up big and strong, somehow. It’s a wonder any of us are as well as we are.
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Wow! You would have thought they would’ve breastfed. It wasn’t recommended back then. 🤪
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I remember growing up on this stuff back in the 1970’s. All those kiddy adds by Tony Tiger, Snap, Krackle, Pop, Lucky Charms elf, etc. All the while these same companies targetted bacon and eggs for breakfast was toxic filled with colesterol, and any other dangerous paid findings to scare the general public into this new breakfast awaking.
Well Karma comes a calling. They can remove all the dyes all they want. It’s still ultra processed garbage.
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Agree. I will not eat it.
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Good question. The kids like the bright coloring and bug their parents to buy the stuff. Profits.
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I know, common sense, right, but they didn’t recommend it; but my own mother did breast feed. That recipe; just to think of it now, shaking my head.
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