H-E-B Food-Drugs in Texas offers many easy ways to save, even if you’re not a “coupon person.”
Whether you like using your phone, prefer paper deals, or love cashback apps, this guide breaks it all down.
🔖 Digital Coupons in the App
HEB offers digital coupons through their app. Download the HEB app. You can clip these offers to your account. They’ll apply automatically when you scan the app barcode at checkout. (Find it in the top toolbar on the app.)
These deals are often for:
- Name-brand snacks and pantry staples
- HEB brand products (like Creamy Creations or HEB Organics)
- Combo Loco promos, Buy One Get One (BOGO)
- Meal Deal Combos, where you buy the entree and get the sides/dessert free
🟡 Don’t Want to Use the App? Look for Yellow Coupons
If the app’s not your thing, HEB still offers yellow coupons in-store. You can also find these deals if you just like seeing them while you shop. These are printed and displayed right on the shelves.
Most of the time, the yellow coupons match what’s in the app. But they’re a lifesaver if:
- You missed something while clipping Digideals
- You want to do a quick grab-and-go without checking your phone
Bottom line: You don’t need the app to save. The yellow tags are super-easy to spot deals as you shop.
Take Advantage of Meal Deals and Combo Locos
Combo Locos are HEB’s version of BOGO (buy one get one free) deals. You typically buy one product. You get a complementary item for free. Usually, it’s something that helps complete a snack or side dish.
For example: Buy broccoli, get ranch dip free. It’s a great way to try new products.
Meal Deals are a little different. You buy the main entrée and get everything else you need to complete the meal for free. That often includes sides, drinks, and even dessert.
A typical Meal Deal might look like this: Buy two bags of sausage, get baked beans, mac & cheese, and Cowboy Cookies free. Look for even bigger Meal Deals near major holidays.
📅 New Coupons Drop on Wednesdays
Whether you’re using the app or browsing yellow coupons in-store, here’s a pro tip: Coupon cycles usually start on Wednesdays and end on Tuesdays. Set a reminder to open the app or stop by mid-week to catch the freshest deals.
This is especially helpful for:
- Grabbing Meal Deal freebies before they sell out over the weekend
- Planning your shopping list around high-value coupons
- Making sure you don’t miss limited-time offers
🔁 Watch for Recurring Sales
HEB runs several major sales throughout the year that are worth keeping on your radar — or even planning your purchases around.
Some of the most reliable ones include:
- 25% off Healthy Living Sale – Shows up at least twice a year, always in January and often again in July. Great for stocking up on better-for-you snacks and protein powders.
- 25% off Beauty Event – Includes nearly the entire beauty department. It usually hits three to four times a year. I’ve seen it in March, June, and November.
- 20% off H-E-B Higher Harvest brand – Their dairy-free ice cream is solid, and the sale covers a wide range of products.
- Kodi Coolers & Tumblers – These often go on sale for 20–50% off, making them a smart wait-and-watch item.
- 20% off Kitchen & Table – This is the time to snag that pan or gadget you’ve had your eye on.
- $20 off ham – Happens every year at the end of April and can be a major win if you’re hosting a spring gathering. Store participation may depend on stock.
Another Tip for Maximizing HEB Coupons
- Shop Early: Freebie items tied to Meal Deals or Combo Loco promos can sell out —especially by the weekend.
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Man, we love HEB. We routinely do the coupons. We have found that HEB / Hill Country brands are often BETTER THAN the national brands; and ALWAYS less expensive. There are several United/Market Streets and a Walmart closer to our home than HEB; but we pretty much always go to HEB. We even prefer them for price, quality, and quantity to Sam’s Club on almost everything. We terminated our Costco membership years ago.
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Texas doesn’t share their HEB stores with other states. Waah. 😦
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This is great. My grand-aunt swore by (not at) the grocery store established by Howard Edward Butt, Senior.
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