Whataburger is Now the Official Burger of Dallas Cowboys

Partnership brings Texas legends together for unbeatable Lone Star team

Whataburger and the Dallas Cowboys announced Tuesday they are teaming up for a winning partnership between two Texas icons, making Whataburger the “Official Burger of the Dallas Cowboys.”

“Football is serious business in the Lone Star State, and for the past 60 years, the Dallas Cowboys have built a legendary culture,” said Ed Nelson, Whataburger President and CEO. “Texans also take great pride in their burgers. Since 1950, Whataburger has been serving customers hot, fresh burgers, just the way they like it. Together, the Cowboys and Whataburger bring 130 years of experience in winning Texans’ hearts. It’s a partnership with the greatest home field advantage of all – our fans and communities.”

This season marks the first time Whataburger has been named the official burger of an NFL team. Fans can expect to see more orange-and-white on the Whataburger Game Day Set at AT&T Stadium and some exciting community activations as the Cowboys and Whataburger huddle around the causes that matter to Texas.

“We couldn’t be happier to have a teammate like Whataburger,” said Dallas Cowboys Executive Vice President and Chief Sales & Marketing Officer Jerry Jones Jr., whose go-to order is the #4 Jalapeno and Cheese Whataburger. “This partnership brings together two legends that share the same drive to be the best we can for our fans – both on and off the field.”

Whataburger has a rich history of giving back to the community and supporting athletic programs. This passion brought Whataburger and the Cowboys together in 2014, when Whataburger became sponsor of the Coach of the Week program.

In 2016, this partnership expanded with the launch of Friday Night Stars, which honors the hometown tradition of high school football at The Star, and includes an interactive display with content from local high schools, including game tape, school pride, and the fans.

“From football fields on Friday nights to Sunday afternoons, Whataburger proudly supports Texas football at every level,” said Rich Scheffler, Vice President of Marketing and Innovation for Whataburger. “We know how important the Dallas Cowboys are to our state, and we can’t wait to show the fans what we can do together as a team, both on the gridiron and the grill.”

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Texans Jack & Dodie View All →

Raised in San Antonio, Jack Dennis’ early experiences were as a newspaper reporter and private investigator. With a Texas State University bachelor’s degree, Jack studied journalism, education and psychology. He was the founding vice-president of Sigma Delta Chi, the Association of Professional Journalists at the University. Jack has received numerous awards, including Investigative Reporter of the Year from Rocky Mountain Press Association, David Ashworth Community Award, and Leadership in Management.
Some of the people and groups Jack has interviewed include:
Music
Elvis Presley, Merle Haggard, George Jones, Willie Nelson, B.B. King, George Strait, Roy Orbison, Justin Timberlake, Steven Tyler, Freddie Mercury, Kenny Rogers, Kenny Loggins, Jackson Browne, Steve Wariner, Tanya Tucker, Scotty Moore, Fats Domino, Patty Page, Tommy Roe, Emmy Lou Harris, Johnny Rivers, Charly McClain, Kinky Friedman, John McFee, Guy Allison & Patrick Simmons (Doobie Brothers) , Randy Bachman (BTO), Jim Messina, Todd Rundgren, Alvin Lee, Gary Puckett, The Ventures, Freddy Cannon, Augie Meyer, Christopher Cross, Whiskey Myers, Sha Na Na (John “Bowzer” Baumann), Flash Cadillac, Jerry Scheff, John Wilkinson, Darrell McCall, and more.
Politicians & News
George W. Bush, Bill Clinton, Jimmy Carter, Lady Bird Johnson, Greg Abbott, Rudolph Giuliani, Larry King, Jack Anderson, Tom Bradley, Connie Mack, and more.
Actors
Clint Eastwood, Mike Myers, Taylor Lautner, Cameron Diaz, Jerry Lewis, Eddie Murphy, Antonio Banderas, Julie Andrews, Selena Gomez, Tippi Hedren, James Earl Jones, James Woods, Jim Nabors, Martha Raye, Rosalind Russell, June Lockhart, John Cleese, Eric Idle, Howie Mandel, Meg Ryan, Cheri Oteri, Amy Poehler, Maya Rudolph, James Drury, Melanie Griffith, Nathan Lane, Alan Thicke, Lou Diamond Phillips, Clint Howard, Tony Sirico, Cesar Romero, Michael Berryman, Tracy Scoggins, William Windom, Warren Stevens and more.
Space Explorers
Buzz Aldrin, Alan Bean, Wally Schirra, Dave Scott, Gene Cernan, Walt Cunningham, Scott Carpenter, Gene Kranz (NASA Flight Director), Ed Mitchell, Richard Gordon, Bruce McCandless, Vanentina Treshkova (first woman in space, Russia), Alex Leonov (first man to walk in space, Russian), Al Worden, Dee O’Hara (nurse to astronauts) and more.
Sports: Joe Torre, Roger Staubach, Bob Hayes, Billie Jean King, Manuela Maleeva, Drew Pearson, Bob Lilly, Tim Duncan, David Robinson, George Gervin, Tony Parker, Shannon Miller, Cathy Rigby, Bruce Bowen, Wade Boggs, Fernando Valenzuela, Bernie Kosar, Dale Murphy, Jim Abbott, Dick Bartell, Mike Schmidt, Dan Pastorini and more.
Notables
May Pang, Bob Eubanks, Vernon Presley, Vester Presley, Charlie Hodge, Joe Esposito, Rick Stanley (Elvis’ step-brother, Harold Lloyd (Elvis’ first cousin), Doyle Brunson, Kara Peller, Hank Meijer, Norman Brinkler, Stanley Marcus, Jerry King, Mac King, Nathan Burton, Zach Anner, Louie Anderson, Owen Benjamin, Steve Byrne and more.

As head of Facilities for a major retailer (H-E-B Food/Drugs) for 20 years, Jack co-founded Professional Retail Store Maintenance Association (PRSM) and was elected President to establish PRSM magazine. Jack is a writer, speaker, golf-concierge and happiness coach. He has researched and studied happiness for over 40 years.
Jack was a prolific writer for Examiner.com, with over 1,900 articles written in six years. His articles and stories have appeared in AXS Entertainment, The ROWDY Country Music, Memphis Flash, and numerous magazines.

He is author of “Miracles of Justice,” a true courtroom drama novel about social injustice and miracles.

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