There is no doubt that propaganda has played a pivotal role in cigarette smoking.
My request is that as you read through how the father of modern day propaganda and advertising was able to “social engineer” society. Use this basis so you will understand how the pandemic (masks, censorship, no schooling, stay home, etc.) news media, wokeism, Big Pharma, and illegal immigration is coming into play as the New World Order and World Economic Forum attempt their takeover.
Edward Bernays’ public relations efforts for the tobacco companies in the early 20th century helped popularize smoking in the United States, particularly among women.
Bernays, a nephew of Sigmund Freud, pioneered the PR industry’s use of psychology and other social sciences to design its public persuasion campaigns.
“If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits.” (Propaganda, 2005 ed., p. 71.)
He called this scientific technique of opinion-molding the “engineering of consent.”
Joe Camel made Me Do It!
In the 1920s, working for the American Tobacco Company, he sent a group of young models to march in the New York City parade. He then told the press that a group of women’s rights marchers would light “Torches of Freedom”.
On his signal, the models lit Lucky Strike cigarettes in front of the eager photographers.
On April 1, 1929, it was not an April Fool joke when The New York Times printed: “Group of Girls Puff at Cigarettes as a Gesture of ‘Freedom’“. This helped to break the taboo against women smoking in public.
🔹Over 90 years later we know that smokers die 11 years earlier than non-smokers.
🔹Evidence shows that smoking accounts for 32 percent of all cancer deaths and 87 percent of lung cancer deaths.
🔹The risk of developing lung cancer is about 23 times higher in male smokers compared to non-smokers.
🔹Smoking is associated with increased risk of at least 15 types of cancer.
How much has propaganda played in persuading millions to smoke?
The Use of Symbols
By connecting cigarettes, to feminism and the rebellion against a patriarchal society, Edward Barneys gave cigarettes a completely new meaning. The irony that a nicotine addiction and the consume of tobacco was connected to independence wasn’t realized or criticized by many. Why?
Because humans are emotional, not rational beings. Barneys’ realized that early and used this knowledge throughout his career. Another meaning for the symbol of cigarettes in this context was that cigarettes were associated with slimness, and therefore with attractiveness. They were even associated with health!
“Reach for a Lucky instead of a sweet!”
Appealing to unconscious desires
The unconscious desires in this context were to fit into the public image of beauty (being slim) and the desire to be free and independent.
What are the social engineering messages television commericials, movies and news reports telling you today?
Bernays included in his era, the desire for women to smokec in the phrase “Torches of freedom”.
Some women might never thought about the feminist movement or about smoking cigarettes but Bernays offered them the opportunity to do both.
By arranging leaders, in this case fashionable, thin women, that promote cigarettes as “torches of freedom”, Bernays activated the herd instinct in his audience. The result was that women started to smoke because certain individuals, unconsciously considered as beautiful and independent leaders did.
Women smoking in public was not a taboo anymore but a normal behavior. A behavior which presented independence and vogue.
Getting into the public’s mental space
When Barneys arranged photographers and reporters he sparked conflict and debate within the American society about the topic of smoking women in public.
By framing the event as a “gesture of freedom”, the New York Times contributed to this debate, supporting the intentions of Barneys. Discussions and further feminist movements developed, that stuck in people’s head.
Just by a simple action, women that walk down fifth avenue while smoking cigarettes, and the following news coverage, as well as discussion of the emancipation of women, turned almost fifty percent of the American population into loyal tobacco consumers.
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