The Urban Land Institute (ULI) and PricewaterhouseCoopers (PwC) recently released its “Emerging Trends in Real Estate” report for 2024, and San Antonio has made its first-time appearance on the Top 10 list for U.S. real estate markets to watch — ranking No. 8 out of 80 cities on the list.
This recognition showcases the transformational growth of the region as a top metro to live, work and grow a business.
The ULI/PwC report, its 45th edition, places San Antonio in the “Super Sun Belt” subgroup of the “Magnets” category stating: “These markets are large and diverse but still affordable, forming powerhouse economies that attract a wide range of businesses.”
The report characterized the Super Sun Belt: “Households are attracted by the warmer weather, more affordable housing, and strong job growth…Firms are attracted by the lower regulations and taxes in these markets, along with the growing labor force, in a virtuous cycle between population in-migration and corporate relocations, which feed off each other. In turn, these key drivers attract the attention of commercial and residential real estate investors and homebuilders.”
Jenna Saucedo-Herrera, President and CEO of greater:SATX, the regional economic partnership for San Antonio described this as “a wonderful testament to the welcoming and positive culture of our region and the collaborative work of our public-private partnership to address the needs of businesses and residents in our community.”
“Keep an eye on San Antonio as we continue to align our investments in placemaking to create a more prosperous city for our residents here today and those we’ll attract in the future. Life works greater here in San Antonio, and we believe we are in a moment of transformational growth and invite the world to know San Antonio beyond our status as Texas’ best place to visit,” she continued.
Another report also published last week by Philadelphia’s Center City District, a nonprofit organization, ranks San Antonio No. 1 in the recovery rate among nonresident workers in its downtown – registering current city center activity at 85% of pre-COVID levels.
The new national “Downtowns Rebound Report” looked at the downtown revival trends in 26 U.S. cities post-pandemic.
Researchers at Placer.ai, a Santa Cruz, California-based analytics firm, used cellphone data to track trends in each of the markets.
In recent news, JCB, the world’s largest privately owned manufacturer of construction and agricultural equipment, announced that San Antonio will be home to the company’s second and largest North American manufacturing facility, the greatest economic development infusion in the region in 20 years with an expected $30 billion economic impact over the next 10 years and the creation of more than 1,500 jobs.
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CINDY LEAL MASSEY, TEXAS AUTHOR
Clever Journeys 
A Holiday Inn right down the street from the River Walk is being turned into an illegal immagration refugee camp. Crime in the city is crazy. The police force has been shamed and defunded. The cities infrastructure is 20 years behind were it should be and traffic is terrible. Yeah, sounds great!
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I lived above the Majestic Theater downtown for 5 years. Always felt safe. A decade later, on rare occasions I return, it can be frightening to be downtown, especially at night.
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Every city is struggling to come back up; difficult in this present climate. You write about San Antonio often; makes me want to see it. Noticed Boston and Austin running neck and neck; that’s about right. The Puritans would be scandalized.
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Grew up in San Antonio & still have strong sources there, especially for Military, Border, Immigration, Law Enforcement, etc. We have many readers in Texas, especially SA.
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