A new survey indicates that 66% of U.S. voters believe companies should avoid taking positions on political issues.
According to the Scott Rasmussen survey, only 8% thought it appropriate for companies to weigh in on topics related to their businesses.
Twenty-five percent (25%) believe it is better for businesses to clearly express their views on a wide variety of issues.
When asked to think about the various products and services they consume, 43% of U.S. adults say they at least somewhat know the political positions taken by the companies that provide them.
The survey found that 50% say they don’t know the political positions taken. Six percent (6%) are not sure.
The totals include 15% who say they know the political positions very well and 18% who say not at all.
There was a significant difference based on levels of political engagement. Among those who discuss politics every day or nearly every day, 71% said they know the political positions of companies whose products they consume.
Among those who rarely or never discuss politics, just 12% claim such knowledge.
Seventy-two percent (72%) of Republican and independent respondents believe businesses should avoid taking positions on political issues. So do 57% of Democratic respondents.