What is the Average Time Americans Spend on Social Media Each Day?

Americans check their mobile devices 9 times an hour per waking hour.

Seven in ten people express feeling depressed, panicked, or helpless if their mobile device was lost or stolen.

A recent Psychology Today report stated that constant use of cell phones “satisfies your hungry neurons with positive feedback of constant connectivity”.

What is the average time spent on social media each day?

  • In 2025, people spend about 5.3% less time on social media compared to 2024, averaging 143 minutes a day.
  • From 2013 to 2025, the daily time on social media jumped from 90 minutes to 143 minutes, which is an increase of 53 minutes overall.
  • The biggest jump in social media use happened in 2016, with a 15.32% rise, making the daily average 128 minutes.
  • In 2020 and 2021, the time people spent on social media didn’t change at all, staying steady at 145 minutes a day.
  • From 2012 to 2019, there was a steady increase in social media use, going up by about 4.42 minutes per day each year.

Social media use hit its highest in 2023 at 151 minutes a day, while the lowest was back in 2012 at 90 minutes a day, showing a 67.78% increase over that time.


How long do people stay on social media?

  • People stay on YouTube the longest, spending around 7 minutes and 25 seconds per session.
  • TikTok is next, with users sticking around for about 5 minutes and 56 seconds each time they open the app.
  • Facebook users spend about 3 minutes and 42 seconds per session, making it third in line for session duration.
  • Pinterest and X (Twitter) both have the same average session time of 2 minutes and 11 seconds.
  • YouTube sessions are roughly 25% longer than TikTok’s and about 100.45% longer than Facebook’s.
  • Instagram users spend noticeably less time per session (2 minutes 44 seconds) compared to Facebook, with about 1 minute less each time they use the app.

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6 comments

  1. I’m not sure whether to be encouraged or freaked out. So, I guess, ‘social media’ may not include blogging and email? Because I spend an unmentionable amount of time on those. Just this morning, though, I got a notification from Pinterest, and I had not been on my Pinterest site in like several years. But then I went there and started looking at my boards, and ADDING TO THEM! What?!

    Liked by 3 people

  2. I have to actually intentionally limit myself to certain times a day, and to shutting it all off. I just have the laptop, no TV, but Youtube could suck me in for hours; so much interesting stuff! So, seriously, I have to tell myself NO. Can’t imagine having a phone; someone tried to give me one, thinking I “needed” it to text. I was horrified; no thank you. That makes me weird, but better that than glued to a device any more than I am.

    Liked by 1 person

  3. i see these addicted poor souls while at the store holding there phone close to them as if it was part of them, considering there addiction i guess it is part of there life, this is very sad and disturbing, the lady next door carries hers everywhere when she is walking around the house. the only time i have mine with me is if I have to go out of town in case i have a breakdown, other than that it stays at home. sad world we live in when people have to use an inanimate object to feed there insecurities

    Liked by 2 people

  4. Good Lord, I try to find ways to leave my cell phone home or in the car: it’s a ball and chain. Momo and I were in a pub this afternoon, and most of the people who weren’t drinking their beers or eating were checking their phones. What is so damn important that you can’t talk to your spouse or date? Cell phones have ruined society. I did fine without the little black shits back in the 80s and 90s: got business done and then some without the distraction.

    Liked by 1 person

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