Reading over a dozen accounts from woke mainstream media about all the hullabaloo over Bud Light’s decision to promote a transvestite on their beer cans, perhaps the best and most concise answer came from a non-Big Media commentator.
Sundance, who likely has the best batting average for providing and explaining truth of politics on The Conservative Treehouse, said this about Alissa Heinerscheid, the executive at Budweiser:
“Bud Light is now the beer for Woke Transvestites. Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined. You are what you drink. Watch This First:“
Alissa Heinerscheid – Bud Light’s VP of Marketing explains the strategy of using “inclusive” marketing
“Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot.”
“Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.”
Bud Light, its parent company Anheuser-Busch and many of its other products got embroiled in a major controversy after choosing Dylan as the spokesperson for Bud Light.
The American beer brewing company has maintained it was only celebrating the TikTok influencer’s “365 days of womanhood”, while right-wing supporters are rallying to boycott the brand for isolating the conservative values with its supposed gender propaganda or wokeism.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,” Heinerscheid defended.
“So I had this super clear mandate. It’s like, we need to evolve and elevate this incredibly iconic brand. And my…what I brought to that was a belief in, okay, what does evolve and elevate mean?”
“It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.
“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.“
Heinerscheid went to the $60,000-per-year Groton School in Massachusetts before going on to Harvard where she studied English literature. She then attended business school at Wharton where she took a master’s degree in marketing.
This is what others are saying:
My husband and I watched the video clip on YouTube. She sounds like a complete nut job. If they don’t fire her, the company deserves to lose billions of dollars.
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