Ratings for CNN and Other TV News Collapsing

On Wednesday, January 16, 2022 two travelers at the San Antonio International Airport arriving from Phoenix at 3:20 p.m. noticed “CNN is so bad no one even bothers watching them at the (airline) gates anymore.”

“Yes, so many cable news channels have turned into tumbling houses of cards,” his traveling companion responded. “The only ones who still watch CNN are those stuck in airports. No one is buying their ‘most trusted name in journalism’ tag anymore.”

The gentlemen laughed, but recent ratings show they weren’t too far off. CNN ratings have lost 89.9 percent of their viewers the past few years.

In 2018, CNN was broadcast in more than 2,400 airport gates throughout the U.S. and was seen by 323 million people annually at travel hubs. Because of an abundance of complaints about “fake news,” in March 2021 CNN pulled the plug on airport broadcasts. Today less than four smaller airports broadcast CNN in their terminals.

Back on February 13, 2018, Fox News Channel host Tucker Carlson explained why CNN was able to “subject U.S. flyers to something so painful partisan, and stupid.”

“They don’t have a choice,” Tucker said. “Well, that may have made sense 20 years ago when CNN had a centrist reputation. But these days, the channel has strayed so far to the left, and is constantly promoting wacky Russia-related conspiracy theories, along with strange spiritual advice from resident philosopher-poet Chris Cuomo, you’ve got to wonder what’s going on.”

Ratings this week show Fox & Friends more than quadrupling CNN’s New Day in terms of total viewers.

During the morning hours that the shows run:

🔹6 a.m.—Fox pulled in 1.16 million viewers, while CNN brought in just 289,000.

🔹7 a.m.— Fox brought in an average of 1.61 million viewers to CNN’s 374,000.

🔹8 a.m.— Fox raked in 1.79 million viewers to CNN’s 430,000.

On Tuesday, Allison Gollust, CNN’s chief marketing officer, resigned after a third party investigation found she violated WarnerMedia’s policies. The announcement came almost two weeks after CNN president Jeff Zucker resigned over an undisclosed “consensual relationship” with Gollust. 

WarnerMedia CEO Jason Kilar announced her resignation to staff in a memo on Tuesday, explaining that the internal investigation into former CNN anchor Chris Cuomo (who left in December) and his brother Andrew Cuomo, the former governor of New York, had uncovered “violations of Company policies” by Gollust.

The memo stated: “Based on interviews of more than 40 individuals and a review of over 100,000 texts and emails, the investigation found violations of Company policies, including CNN’s News Standards and Practices, by Jeff Zucker, Allison Gollust, and Chris Cuomo.”

Cuomo’s firing from the network was due to aiding and abetting his politician brother who was dealing with sexual assault allegations made against him.

Here are the total day averages in total viewers this week.

Fox: 1.94 million

MSNBC: 832,000

CNN: 510,000

Here are the prime time averages for shows which air from 8-11 p.m.

Fox News: 2.89 million

MSNBC: 1.32 million

CNN: 599,000

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From award-winning Texas author Cynthia Leal Massey.

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