Texas Country Legend Pat Green Partners with Pioneer for 170th Anniversary

Three-time Grammy nominee will kick off anniversary celebrations with an exclusive virtual concert on September 28 at 8 p.m. CST

SAN ANTONIO, TEXAS- Pioneer, a subsidiary of leading food manufacturer C.H. Guenther & Son, is celebrating its 170th anniversary this year alongside Texas country music legend Pat Green. As part of the partnership, Pioneer will host a virtual Facebook Live concert featuring Green on Tuesday, September 28 at 8 p.m. CST, followed by a private virtual meet-and-greet for contest winners.

“As a San Antonio native, Pioneer’s biscuits and gravy have been a staple at my dinner table for as long as I can remember,” said the three-time Grammy nominee. “That’s why teaming up with Pioneer to celebrate their big anniversary year was an easy decision. 170 years is a huge accomplishment, and I can’t wait to get things cooking on stage, and in the kitchen.” 

The intimate, virtual concert will be held via Facebook Live on Pioneer’s page, where fans can RSVP to attend the event in advance. Pioneer’s followers will also have the opportunity to enter for a chance to join a virtual VIP meet-and-greet with the Texas country music legend himself. All fans are encouraged to follow Pioneer on Facebook for real-time updates and additional information about the upcoming event and meet-and-greet contest.

“As a longtime Texas-based company, partnering with a country icon like Pat Green who shares our Texas roots made perfect sense,” said John Buckles, CEO of C.H. Guenther & Son. “Teaming up with Pat on an exclusive concert and homemade recipe is just one way we are celebrating our 170th anniversary and showing appreciation to our loyal customers who’ve made this all possible.”

Additionally, as part of the partnership, Green will roll out a custom homemade recipe using Pioneer’s gravy products on social media later this fall. 

Fans can follow Pioneer’s Facebook page to stay updated on partnership announcements, new recipes, and more. 

To RSVP to attend the concert, visit Pioneer’s Facebook page. If you are interested in learning more about Pioneer’s deep Texas roots, products and recipes, visit our website.


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