Posters of the 60s-70s Baby Boomer Generation

Baby Boomers are responsible for the most dynamic cultural changes in American history.

From music, art, language and fashion, almost radical like emphasis was placed on distorting boundaries between the sophisticated elites and the creative have-nots.

In art, “Pop” permeated into packaging, television, advertisements, comic books, and movies.

In fashion, we evolved from greaser crewcuts to ducktails, pompadores, Beatles mops, sideburns and hippy hair. Bobby Soxers moved to mini-skirts, Go Go boots, love beads, capris and tie-dyes. Turtle necks and Nehru jackets became mod.

Accessories consisted of metal squares, nailheads, rattling chains, zippers, brass buttons, clamps and chain belts. 

After WWII in 1945, an economic boom hit the U.S. thus, the Baby Boomers started arriving. Between 1945 and 1957 nearly 76 million babies were born in America. By the middle 1960s, most of these kids were young adults or teenagers.

From Rudy Valle, Frank Sinatra, Doris Day, Louis Armstrong and Ella Fitzgerald, out popped Elvis Presley, Little Richard, The Beatles, Janis Joplin, Beach Boys, Rolling Stones and Jimi Hendrix.

As with each generation, Boomers questioned the “Establishment” materialism, cultural and political norms. 

We addressed faced controversial issues — civil rights, Vietnam War, nuclear proliferation, drugs, sexual freedom, and nonconformity.

Music festivals and concerts were a prominent feature of the 60s and 70s landscapes. A unique artform found expression in band posters and album covers. Especially “Psychedelic” posters. Taken from Latin, the word “psyche”, meant mind, and the Greek word “delos” means to manifest, or awaken: “to awaken the mind.

Here are some representative posters, beginning from my hometown, of the 1960s and 1970s era for you to “keep on truckin,” “groove out” and “trip on.”

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Music and Concerts

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