#BOYCOTTTARGET

Is this the future Martin Luther King dreamed of?

“As it turns out, normal people don’t like the idea of transgender ideology being pushed on their kids while they’re out shopping,” wrote Jon Schweppe, for Newsweek, recently.

Schweppe, the Director of Policy and Government Affairs, American Principals Project, added, “And they’re willing to put their money where their mouths are.”

“First Bud Light, now Target—corporations that have tried in recent weeks to push transgender ideology on their customers have faced enormous backlash,” he noted.

Target hired Kiera Fernandez as their “senior vice president, talent and change, and chief diversity and inclusion officer.”

“Now more than ever, people expect institutions and companies to play a role in creating a more inclusive and equitable society for everyone, and the influence Target can have on the U.S. and our culture is significant,” Fernandez said. “We are committed to creating equity, and ensuring our intentions have a meaningful impact for our teams, guests and communities.”

Target boasts that their Board of Directors are “nearly 40% are women and nearly 40% are people of color.”

“Our workforce is 53% people of color and more than half (56%) are women,” Target’s leadership reports.

Their eight “business councils” include:

• African American Business Council
• Asian Business Council
• Disability & Mental Health Business Council 
• Hispanic Latino Business Council
• Military Business Council
• Native American & Indigenous Business Council
• PRIDE+ Business Council
• Women’s Business Council
   

Their networks include:

• Ability Awareness Network
• Christian Network
• Cycling Network
• Jewish Network
• Muslim Network
• RedGamers Network
• Spots A Cappella
• Parents & Family Network 

Fernandez said that it’s the role of white women to call out transgressions and continued to single out white employees. Because of her race, her voice carries more weight, and white women have that responsibility as Target employees.

Target established their diversity, equity and inclusion (DE&I) strategy “with an unwavering focus and long-standing commitment to data-driven growth in DE&I among our team members and business.”

Target’s “Racial Equity Action and Change,” task force focuses on engaging with Black customers and hiring more Black employees. 

Target is also shifting to more black owned suppliers and ending contracts with white owned companies. Fernandez was hired internally from the Human Resources department.

Here is what Americans are saying:

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IN GOD WE TRUST

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