Partnership brings Texas legends together for unbeatable Lone Star team
Whataburger and the Dallas Cowboys announced Tuesday they are teaming up for a winning partnership between two Texas icons, making Whataburger the “Official Burger of the Dallas Cowboys.”
“Football is serious business in the Lone Star State, and for the past 60 years, the Dallas Cowboys have built a legendary culture,” said Ed Nelson, Whataburger President and CEO. “Texans also take great pride in their burgers. Since 1950, Whataburger has been serving customers hot, fresh burgers, just the way they like it. Together, the Cowboys and Whataburger bring 130 years of experience in winning Texans’ hearts. It’s a partnership with the greatest home field advantage of all – our fans and communities.”
This season marks the first time Whataburger has been named the official burger of an NFL team. Fans can expect to see more orange-and-white on the Whataburger Game Day Set at AT&T Stadium and some exciting community activations as the Cowboys and Whataburger huddle around the causes that matter to Texas.
“We couldn’t be happier to have a teammate like Whataburger,” said Dallas Cowboys Executive Vice President and Chief Sales & Marketing Officer Jerry Jones Jr., whose go-to order is the #4 Jalapeno and Cheese Whataburger. “This partnership brings together two legends that share the same drive to be the best we can for our fans – both on and off the field.”
Whataburger has a rich history of giving back to the community and supporting athletic programs. This passion brought Whataburger and the Cowboys together in 2014, when Whataburger became sponsor of the Coach of the Week program.
In 2016, this partnership expanded with the launch of Friday Night Stars, which honors the hometown tradition of high school football at The Star, and includes an interactive display with content from local high schools, including game tape, school pride, and the fans.
“From football fields on Friday nights to Sunday afternoons, Whataburger proudly supports Texas football at every level,” said Rich Scheffler, Vice President of Marketing and Innovation for Whataburger. “We know how important the Dallas Cowboys are to our state, and we can’t wait to show the fans what we can do together as a team, both on the gridiron and the grill.”